Privacy Policy for The Alberta Logistics Centre of Excellence

1. Our Commitment to Your Privacy

Welcome to logisticscoe.ca (the "Website"), owned and operated by The Alberta Logistics Centre of Excellence (the “Centre,” “we,” “us,” or “our”). We are committed to protecting your privacy and handling personal information in a transparent, responsible manner.

The Centre is led by Mount Royal University (MRU) and supported by public and private funding partners. Accordingly, our privacy practices align with Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA), Alberta’s Freedom of Information and Protection of Privacy Act (FOIP) where applicable,

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Website or engage with our programs, events, and services.

2. Information We Collect

We collect information that identifies, relates to, or could reasonably be linked with you (“Personal Information”).

Information You Provide Directly

• Contact and Professional Information: Name, email address, phone number, company name, job title, and organization when you fill out forms, register for events or programs, or contact us.
• Communications: The content of messages, inquiries, feedback, or correspondence you send to us.

Information Collected Automatically

• Identifiers and Device Information: IP address, browser type, device type, operating system, and unique device identifiers.
• Usage and General Location Data: Pages visited, time spent on pages, links clicked, referring URLs, and high-level geographic location (e.g., city or country).
• Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to support site functionality, analytics, and marketing activities. You can manage cookie preferences through your browser settings.

Program, Event, and Partnership Data

When you participate in Centre-led or partner-delivered programs, events, training, research activities, or proof-of-concept initiatives, we may collect information required to administer those activities, such as:

• Registration and attendance details
• Participation outcomes
• Program feedback and evaluation inputs

Wherever possible, information shared beyond the Centre is aggregated and anonymized and does not identify individual participants unless explicit consent has been provided.

3. How and Why We Use Your Information (Purpose of Collection)

We use Personal Information for the following purposes:

• To Provide and Manage Services: Respond to inquiries, administer registrations, deliver programs, and communicate with participants.
• Marketing and Communications: Share updates, newsletters, event invitations, and promotional materials related to the Centre’s activities. Advertising may appear on third-party platforms such as Google, Meta, LinkedIn, and Microsoft.
• Analytics and Improvement: Understand how the Website and services are used, evaluate marketing effectiveness (including UTM parameters), and improve content and user experience.
• Program Reporting and Accountability: Measure outcomes, evaluate impact, and fulfill reporting obligations to funders, institutional partners, and stakeholders using aggregated or de-identified data wherever possible.
• Research and Insights: Produce industry insights, reports, and thought leadership based on anonymized or aggregated participation and engagement data.
• Security and Fraud Prevention: Protect the Website, prevent spam or misuse, and maintain system security.

4. Sharing and Disclosure of Information

We do not sell your Personal Information.

We may share limited information with trusted third parties strictly for operational, program delivery, reporting, and compliance purposes, including:

Service Providers

Third-party vendors who perform services on our behalf, such as:

• Website hosting and analytics providers (e.g., Google Analytics)
• Advertising and communications platforms (e.g., Google Ads, Meta Ads)
• Form processing, spam filtering, and workflow automation services

Marketing Support

Our marketing agency, Catch Digital Inc., may access information as required to manage campaigns, analyze performance, and support digital operations on our behalf.

Program, Institutional, and Funding Partners

Aggregated, anonymized, or de-identified information may be shared with:

• Funding partners
• Institutional stakeholders
• Program delivery partners
• Independent evaluators

Personal Information is only shared where required by law or where you have provided explicit consent.

Legal and Compliance

We may disclose information where required to comply with applicable laws, regulations, court orders, or lawful requests from public authorities.

5. Your Privacy Rights

You may have the following rights regarding your Personal Information, subject to applicable Canadian privacy legislation:

• Right to Access: Request information about the Personal Information we hold about you.
• Right to Correction: Request correction of inaccurate or incomplete Personal Information.
• Right to Deletion: Request deletion of Personal Information, subject to legal or operational requirements.
• Right to Opt-Out: Opt out of the sharing of Personal Information for cross-context behavioral advertising.
• Right to Withdraw Consent: Withdraw consent where processing is based on consent.

Please note that withdrawing consent may limit your ability to participate in certain programs, events, or services that require the use of Personal Information for delivery or reporting.

To exercise these rights, contact us using the information below.

6. Data Security and Retention

We use reasonable administrative, technical, and physical safeguards to protect Personal Information against unauthorized access, use, or disclosure.

We retain Personal Information only for as long as necessary to fulfill the purposes outlined in this policy or as required by law, funding agreements, or institutional obligations.

7. International Data Transfers

Your information may be processed or stored outside of your province, state, or country, including in jurisdictions with different data protection laws. Where this occurs, we take reasonable steps to ensure appropriate safeguards are in place.

By using our Website or services, you consent to these transfers.

8. Children’s Privacy

Our services are not directed to individuals under the age of 16. We do not knowingly collect Personal Information from children. If you believe a child has provided Personal Information, please contact us so we can take appropriate action.

9. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact:

Privacy Officer: Ray DePaul
Email: info@logisticscoe.ca
Mailing Address: 4825 Mount Royal Gate SW, Calgary, Alberta, Canada T3E 6K6

This Privacy Policy may be updated from time to time to reflect operational, legal, or regulatory changes. Updates will be posted on this page with a revised effective date.